Rachael is a highly experienced hospitality professional with over 20 years in the hotel industry, has experience working with leading international brands such as IHG, Hilton, Radisson and Marriott, alongside independent properties across the UK.

She leads the commercial function across revenue management, sales, marketing, and wellness - golf, leisure and spa hotels. Rachael has worked across airport, city centre, rural and resort environments, bringing both strategic and operational expertise within 3–5-star properties.

With extensive hands-on experience implementing commercial infrastructure, she specialises in establishing effective revenue strategies, sales frameworks and marketing platforms that drive sustainable growth. She also focuses on commercial training and development, ensuring teams are equipped with the skills, tools and processes needed to maximise performance.

Rachael is known for her collaborative leadership style and her ability to align departments behind clear commercial objectives, delivering improved revenue performance while maintaining strong guest experience and brand standards.