Revive Collective
Hands-on commercial hotel consultancy that delivers results.
Hospitality consultancy platform, embedded in your process
Revive is the commercial consultancy platform from Michels & Taylor, created to meet growing demand for deeper, more flexible and more specialist support across hotel and leisure operations.
It brings together senior expertise across multiple areas of your business, helping to turn common loss-leaders into growth levers. Get focused support across:
- Revenue
- Commerciality
- Procurement
- Sustainability
- Leisure
- Wellness
- Golf
- Hospitality
- Design
By picking the service areas you need, Revive allows owners and operators to access hands-on commercial leadership exactly where it moves the needle.
Revive hotel consultancy service works as an extension of your team, focused on improving yield, increasing secondary spend, strengthening market positioning and protecting margin.
Why Revive?
Hotels and leisure assets are operating in an increasingly complex environment.
Costs are rising. Demand patterns are less predictable. Margins are under pressure.
Yet many commercial, leisure and revenue functions remain under-resourced or treated as operational cost centres rather than value drivers.
Revive hotel consultancy was designed to change that.
Our role is to assist owners and operators to turn rooms, leisure, spa, golf and food and beverage into high-performing commercial assets, without adding unnecessary headcount or fixed cost.
Yet many commercial, leisure and revenue functions remain under-resourced or treated as operational cost centres rather than value drivers.
Revive was designed to change that.
Our role is to help owners and operators turn rooms, leisure, spa, golf and food and beverage into high-performing commercial assets, without adding unnecessary headcount or fixed cost.
Higher RevPAR through pricing discipline
Strengthen ADR through daily revenue oversight, improving rate consistency and reducing discount reliance.
Stronger margins through cost control
Improve profitability through demand-led staffing and tighter payroll control that protects service standards.
Increased occupancy from integrated products
Lift room utilisation through targeted golf and spa packages that drive midweek demand.
Clear forecasting for confident decisions
Improve forecasting accuracy to support disciplined budgeting and reduce performance volatility.
Greater secondary spend per guest
Increase total guest value through focused commercial strategies across leisure and F&B.
Reduced operational and investment risk
Protect asset value through structured governance and consistent commercial oversight.
A modular, flexible approach. Revive is modular by design.
Clients select the areas of support they need. We define a clear scope of work. Fees are structured transparently around agreed hours or days per month.
This creates flexibility, cost control, and a direct link between commercial input and performance outcomes. Support can be delivered on a single-property basis or across portfolios.
Each module integrates into live hotel operations, applying commercial discipline where it directly affects revenue, margin and long-term value.
Explore our modules and see what Revive can deliver.
Room Revenue Management
Increase RevPAR Through Daily Commercial Oversight
Strengthen ADR and pricing discipline through dedicated revenue specialists who manage pricing, forecasting and distribution daily, ensuring every revenue opportunity is captured, and rate integrity is protected.
- Reduce the need for reactive discounting
- Improve forward forecast confidence
- Align distribution strategy with profitable demand
For hotels seeking stronger rate control and clearer commercial accountability.
Learn More About Room Revenue Management
Golf
Increase Yield Per Round and Protect Asset Value
Drive higher total revenue per round through structured pricing, membership strategy and commercial oversight that improves utilisation while maintaining member value.
- Address underpriced green fees
- Improve midweek utilisation
- Balance member expectations with financial performance
For golf resorts and clubs looking to strengthen contribution without compromising loyalty.
Learn More About Revive For Golf
Leisure Clubs
Improve Net Contribution Per Member
Focus on sustainable yield by refining pricing, retention strategy, and operational discipline to increase revenue per member rather than volume alone.
- Correct pricing drift
- Reduce churn through structured engagement
- Protect margin with tighter cost control
For operators who want profitable membership growth and long-term stability.
Spa
Increase Utilisation and Profit Contribution
Apply independent commercial oversight to spa pricing, treatment menus and sales structure to improve profitability while protecting guest experience.
- Address low midweek treatment demand
- Remove supplier-led bias from decisions
- Align staffing levels with demand patterns
For hotels where spa revenue underperforms relative to asset potential.
Restaurants & Bar Advisory
Turn Food & Beverage into a Commercial Asset
Clarify positioning, rebuild commercial logic and redesign service flow to improve contribution and strengthen relevance within the local market.
- Correct unclear market positioning
- Improve menu engineering performance
- Reduce operational friction that impacts margin
For hotels where F&B is active but under-contributing to EBITDA.
Learn More About Restaurant & Bars Advisory
Creative Graphic Design
Creative That Supports Commercial Performance
Deliver hospitality-focused design built to strengthen positioning, support pricing strategy and improve conversion across guest touchpoints.
- Align brand assets with revenue objectives
- Improve campaign clarity
- Support bookings in a live trading environment
For operators needing commercially aligned creative that performs beyond aesthetics.
Learn More About Creative Graphic Design
Sustainability
Reduce Utility Spend and Protect EBITDA
Apply structured commercial discipline to gas, electricity and water management, delivering measurable reductions in controllable utility costs and stronger forecasting accuracy.
- Identify contract inefficiencies
- Reduce avoidable consumption
- Improve ESG reporting credibility
For hotel owners seeking cost reduction without operational disruption.
Commercial Health Checks
Identify Revenue Gaps and Unlock Performance
Conduct a structured, on-site audit of every revenue-generating area, delivering a clear action plan that strengthens trading performance and supports accountable implementation.
- Highlight underperforming departments
- Test commercial assumptions
- Create practical, measurable actions
For owners and operators who want evidence-led improvement before committing to change.
Learn More About Commercial Health Checks
Procurement
Procurement should do more than cut costs. It should create value, strengthen governance and support long term sustainability. Revive Procurement delivers a fully integrated procurement service designed specifically for the hospitality sector.
From strategic procurement leadership to a digital Purchase to Pay ecosystem, REVIVE helps hotels achieve sustainable savings, supply chain assurance and compliance without the cost of building an in house team.
Insolvency Support
Hotels are complex, live trading businesses where value can quickly erode during administration due to uncertainty, operational disruption, and reputational risk.
The Revive insolvency support model helps stabilise operations, maintain safe and credible trading, and create time for stakeholders to assess strategic options such as sale, refinance or restructuring
Learn More About Insolvency Support
Why Michels & Taylor?
Revive is powered by Michels & Taylor’s wider consultancy, management and asset management platform.
That means our hotel consultancy service equips you with deep operational understanding, commercially grounded advice and teams who know what works in live hotel environments.
We are experienced hotel operators, not abstract consultants. We focus on outcomes, not theory.
How we work
Revive teams are senior, hands-on, and commercially accountable.
We integrate with ownership, management, and on-site teams, providing clear leadership, practical decision-making, and disciplined execution.
Our hotel support typically includes a structured rhythm of daily, weekly, and monthly activity, with ad hoc intervention where required.
Commercial outcomes:
Revive is focused on measurable results, including:
- Improved ADR, RevPAR and pricing consistency
- Increased secondary spend and total revenue per guest
- Stronger forecasting accuracy and commercial confidence
- Reduced reliance on discounting
- Improved margin through better labour and cost control
- Clear accountability across revenue and leisure functions
Who Revive is for
Revive is suited to:
- Hotels without full-time specialist revenue or leisure leadership
- Owners seeking performance improvement without increasing headcount
- Assets requiring senior commercial input during repositioning or recovery
- Single properties and multi-property portfolios