Hands-on commercial support that delivers results.
Revive is the commercial consultancy platform from Michels & Taylor, created to meet growing demand for deeper, more flexible and more specialist support across hotel and leisure operations.
It brings together senior expertise across revenue, commerciality, procurement, sustainability, leisure, wellness, golf, hospitality and design allowing owners and operators to access hands-on commercial leadership exactly where it is needed.
Revive works as an extension of your team, focused on improving yield, increasing secondary spend, strengthening market positioning and protecting margin.
Why Revive exists
Hotels and leisure assets are operating in an increasingly complex environment.
Costs are rising... Demand patterns are less predictable... Margins are under pressure.
Yet many commercial, leisure and revenue functions remain under-resourced or treated as operational cost centres rather than value drivers.
Revive was designed to change that.
Our role is to help owners and operators turn rooms, leisure, spa, golf and food and beverage into high-performing commercial assets, without adding unnecessary headcount or fixed cost.
A modular, flexible approach. Revive is modular by design.
Clients select the areas of support they need. We define a clear scope of work. Fees are structured transparently around agreed hours or days per month.
This creates flexibility, cost control and a direct link between commercial input and performance outcomes. Support can be delivered on a single-property basis or across portfolios.
What Revive delivers...
Room Revenue Management
Dedicated revenue specialists managing pricing, forecasting, distribution and market positioning with daily attention.
Focused on improving ADR, RevPAR and pricing discipline, while reducing reliance on discounting and improving forecast confidence.
Jump to Room Revenue Management Brochure
Golf
Commercial and operational advisory designed to increase total revenue per round, improve utilisation and protect long-term value.
From green fees and memberships to golf breaks, secondary spend and cost control, our approach balances member expectations with commercial discipline.
Leisure Clubs
Support focused on improving net contribution per member, not volume for its own sake.
We help operators grow sustainable membership, improve yield, increase retention and drive secondary spend, while maintaining operational safety and cost control.
Spa
Commercially led spa advisory covering revenue strategy, menu optimisation, sales structure, cost control and development support.
Our recommendations are independent of supplier bias and designed to improve utilisation and profitability without compromising guest experience.
Restaurants & Bar Advisory
Strategic and operational advisory to reposition restaurants and bars from obligation to asset.
We clarify purpose, rebuild commercial logic and redesign service flow to improve contribution, relevance and guest appeal, while reducing operational friction.
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Creative Graphic Design
Creative support designed specifically for hotels and hospitality businesses.
Our graphic design consultancy provides commercially focused, on-brand creative that supports revenue growth, strengthens positioning and improves guest engagement across every touchpoint.
Because we are hoteliers first, we understand how design must work in a live trading environment. Assets are not created for aesthetics alone. They are built to drive bookings, increase spend and support operational efficiency.
Sustainability
M&T NRG operates as a hands-on utilities partner for hospitality assets, applying commercial discipline to gas, electricity and water management to reduce waste, protect margin and improve EBITDA resilience.
Through a complimentary Utilities Health Check and ongoing optimisation, M&T NRG helps hotels achieve 8 to 20 per cent reductions in controllable utility spend, improved forecast accuracy and stronger ESG positioning.
Commercial Health Checks
The Revive Commercial Health Check is an in-depth, on-site audit of every revenue-generating area of a hotel, designed to identify opportunities for improvement, measure performance and create clear, practical actions to enhance results.
Delivered in three structured phases and overseen by senior commercial leaders, the CHC culminates in a comprehensive, accessible action plan that supports teams in driving sustainable, measurable performance improvement.
Jump to Commercial Health Check Brochure
Procurement
Procurement should do more than cut costs. It should create value, strengthen governance and support long term sustainability. Revive Procurement delivers a fully integrated procurement service designed specifically for the hospitality sector.
From strategic procurement leadership to a digital Purchase to Pay ecosystem, REVIVE helps hotels achieve sustainable savings, supply chain assurance and compliance without the cost of building an in house team.
How we work
Revive teams are senior, hands-on and commercially accountable.
We integrate with ownership, management and on-site teams, providing clear leadership, practical decision-making and disciplined execution.
Support typically includes a structured rhythm of daily, weekly and monthly activity, with ad hoc intervention where required.
Commercial outcomes:
Revive is focused on measurable results, including:
Improved ADR, RevPAR and pricing consistency
Increased secondary spend and total revenue per guest
Stronger forecasting accuracy and commercial confidence
Reduced reliance on discounting
Improved margin through better labour and cost control
Clear accountability across revenue and leisure functions
Who Revive is for
Revive is suited to:
Hotels without full-time specialist revenue or leisure leadership
Owners seeking performance improvement without increasing headcount
Assets requiring senior commercial input during repositioning or recovery
Single properties and multi-property portfolios
Why Michels & Taylor?
Revive is powered by Michels & Taylor’s wider advisory, management and asset management platform.
That means deep operational understanding, commercially grounded advice and teams who know what works in live hotel environments.
We are experienced hotel operators, not abstract consultants. We focus on outcomes, not theory.